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Californian Winery Seeks White Wine Emoji

Californian Winery Seeks White Wine Emoji

In this social media age, sometimes just drinking a glass of wine isn’t enough; you have to snap it, share it and show it off on Instagram, Twitter or Facebook. Alas, something is missing from the digital world, where wine is only represented by a single glass of red coloured wine, leaving the large proportion of white wine drinkers at a loss for an appropriate emoji to caption their glass with! White wine drinkers need not fear though, as a Californian winery, Kendall-Jackson, is coming to the rescue. Recently, the winery has submitted an epic 15-page proposal to the Unicode Consortium, who help to develop emoji, requesting that a new emoji be made featuring a glass of white wine. 

While the proposal goes into a great amount of detail, looking at everything from the history of wine to the current day trends in wine consumption, the first point on the proposal is very simple: “The existing wine glass emoji, depicted as a glass of red wine, does not properly represent one of the most popular and widely consumed adult beverages  — white wine.”

Among other evidence presented is the fact that interest in white wine is on the rise, with a significant increase worldwide in the number of times white wine, and types of white wine, such as Chardonnay or Sauvignon Blanc, are searched for online. This is translated into the real world too, with statistics on the number of bottles of each wine type bought reflecting how popular white wine is amongst wine drinkers. For example, white wine is in the top three adult beverages enjoyed globally, and here in the UK, the majority of wine sales were white at 47%.

 white wine

While you may be wondering what the big deal is about not having a choice of colour when it comes to wine-related emojis, the red wine glass is actually one of the most commonly used, at an average of 518 times a day, revealing that the interest in such an emoji is definitely there. The point is also made that, despite the fact that sparkling wine drinkers only make up 8% of total wine drinkers, both a Champagne bottle emoji and an emoji depicting two glasses of sparkling wine are available across all devices.

In an attempt to spread the word about the campaign, wine lovers have been urged to tweet and share posts with the ‘#WhiteWineEmoji’ tag to ensure that the Unicode Committee is made aware of the proposal. Let’s hope that they can get the emoji confirmed and ready for use before the next National Wine Day!

If you are seeking justice for the white wine emoji, then make sure you are also giving the same care and attention to your real wine collection! Ensure that your wine is kept in the absolute best condition with a custom built wine cellar with extra protection from a wine cellar conditioner

What are your thoughts on the emoji matter? Let us know in the comments below. 


Image Credit: Kendall-Jackson Winery

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